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Portrait of Sara Shahnoosh

Hi, I'm Sara

I work at the intersection of design, AI, and psychology

Product design · UX research · Open to work anywhere

I love turning complex problems into small design decisions

Here's how

Knowunity quiz screen on a phone resting on a silver padded surface

Strategy
Product Design
AI Features

Turning homework scanning into bite-sized learning

Turned a dreaded chore into a daily habit with an AI-generated quiz students actually wanted to open.

Day-1 retention: +30%
Featured in Series B funding: $20M

Knowunity Pro paywall on a phone standing on a white padded surface

AI Monetization
Growth
A/B Testing

Monetization strategy after Series B

Ran fast, reversible monetization experiments with two goals: more revenue, and a free tier that still works. Mostly on AI features.

MRR lift: +46%
Revenue lift: +31%

Headspace Sleep tab on a phone lying on an inflated orange surface

Research
UX Strategy
Product Design

Content wasn't the problem. Finding it was.

Restructured Headspace's content navigation so members could actually find what they came for.

Content discoverability: +10%