Designing the MVP of Oga Wellness Platform with A Human-Centered Approach
What This Project is About
OGA is a sexual wellness platform with the goal of normalizing sex, democratizing sex therapy, and closing the orgasm gap. It does this by offering on-demand classes, an event marketplace, and a global database of sexual wellness professionals.
Methods
Competitive analysis
Quantitative research
Qualitative research
Customer flow chart
Wireframes
Prototyping
Project Type
Web Application, Beta
Duration
5 Month
Core Software Usage
Figma
Miro
Google Slides
Notion
SurveyMonkey
Product Designer
MY ROLE
In the summer of 2022, I joined OGA Wellness as the sole designer on the team. I worked closely with the product manager (and founder) and developer to build the OGA Sexual Wellness platform.
What I Did
🕵🏽 UX Research
Competitive Analysis
I began my research by conducting an in-depth analysis of direct and indirect competitors within the industry. I analyzed the features and limitations of competitive brands to understand where OGA stands in the market and to identify current solutions. This research helped me learn from the successes and failures of other products with similar offerings while designing OGA. It informed my design decisions and helped identify must-have features.
Quantitative Research
I designed a survey using SurveyMonkey and obtained statistical information on user behavior and preferences, resulting in 400 responses. The insights from the survey helped me make data-backed decisions and test our assumptions on challenges faced by different genders.
Qualitative Research
I conducted 7 remote moderated user interviews and used Notably to synthesize the information. The insights covered different themes related to sexuality and relationships, including curiosity and exploration, intimacy, sexual frequency, education on sexual wellness, and trust. They also highlighted some of the challenges and preferences related to learning about sex and sexual wellness, purchasing sex toys, and maintaining a satisfying long-term relationship.
🖌️ UX Design
I created a flow chart to map out the entire user journey and the onboarding process. I also created a style guide to establish a consistent design language and designed high-fidelity designs of the onboarding, homepage, courses, and database of instructors. In addition, I designed the contact page, about page, privacy page, and more.
🛎️ Other Projects
I collaborated with the founder to define the company's long-term roadmap, helped with the application process for accelerators, iterated the pitch deck slides, and researched to find suitable instructors for the database.
Problem
Women need a way to feel more sexually satisfied and liberated because they have historically learned about sexual intercourse from scattered information on the internet, unrealistic learnings from pornography, and ineffective education on a societal level.
❗️Project Details Cannot Be Disclosed Publicly❗️
Don't hesitate to get in touch with me directly for more information.
What I learned
Challenges in Interviewing:
During the interviews, because the topic was private, many responses were abstract and vague. Asking follow-up questions to get to the core of their experience and problems was challenging for me at first. However, as I kept interviewing, I felt more equipped to ask questions that could lead to identifying the actual pain points.
Strategic Shift in Priorities:
I started my user interviews with a broad target audience, but after a strategizing session with the product manager, we realized that for the success of our product in the pre-seed stage, we should properly segment our customers, and our goal should be to amplify their behavior rather than change it to use or accept the OGA platform. So, I narrowed the audience to women who are already in a long-term relationship and seeking advice.
Learning and Personal Growth:
This experience provided me with not only the opportunity to improve my skills but also to grow as a person, teammate, and designer. It was a valuable and enriching experience that helped me develop both personally and professionally. I learned to be proactive in my learning experience, from seeking mentorship to reading about things I'm unsure of. In a startup with a small team, going through the highs and lows of the unknown process, I learned to be more tangible and supportive in the work environment. I also learned that the design process, despite what we learn in school, can be messy and non-linear.